Unlike a traditional financial advisor, a robo-advisor provides investment advisory services via an internet-based platform rather than in person. Computer algorithms and advanced software are utilized by the robo-advisor to build and manage your investment portfolio. This use of technology may reduce the cost of services to you significantly. For most people, a robo-advisor is a great place to start investing. A robo-advisor will collect personal information regarding your investment goals, investment horizon, income and other assets, and risk tolerance level by asking you a few questions. It then uses a propriety algorithm to propose a portfolio to meet your investment goals and risk tolerance level.